Brand Kit for Hosts
We've put together this brand kit to help you highlight your event well within the Basecamp week as you run your promotions. Please use it as a reference to shape your event's positioning and marketing collateral so that it carries the Basecamp look and feel.
Brand positioning
Basecamp is a community-powered tech week in Bengaluru bringing the entire ecosystem together. It's free for the community and powered by the community. You're creating one of the spaces that will make the week memorable for builders. We'd love for you to present your event as a moment inside the Basecamp week.
Feel free to use some of these as you position and promote your event:
- For one week in August, the whole ecosystem is in one city to jam, network, and vibe together.
- This is not a conference and there are no keynotes to sit through. We're creating unconventional spaces for builders to spark new ideas, jam with like-minded folks, or work through their sticky problems.
- Basecamp is woven into Bengaluru, and lives in the city's cafes, parks, and neighbourhoods.
What to avoid: Please avoid any generic networking event language with no clear takeaway, since it tends not to land so well.
Quick primer: Please check out our Event Ethos.
Luma page and best practices
Setting up a Luma page for your event is a fantastic way to drive sign-ups, curate participants, and keep them posted about your session. We recommend a clear and skimmable page to make it easy for people to register.
Here's a reference structure that can help you frame your Luma page. Feel free to adapt it to your event.
Event title
- A specific title tends to work better than a clever-but-vague one, so people know what it is in one line. One format that works well:
[What it is] + [the angle or who it's for].
- Good: "Building AI products that ship: a hands-on session for early founders."
- Weak: "The Future of AI" or "Founder Mixer."
Short description (the hook, first 1 to 2 lines)
- One or two lines on what this is and why someone would want to come. Leading with the value tends to work best.
A structure you can use
- Hook: the short description above.
- What to expect: the format and flow (talk, workshop, roundtable, dinner).
- Who it's for: help the right people self-select in.
- What you'll leave with: the takeaway.
- Host intro: one or two lines on who's running it.
- Logistics: date, time, venue or area, and anything to bring.
We'd love for you to add a small mention of Basecamp at the bottom so people know it's part of the week. Here's a short blurb you can use as a reference:
Once your Luma page is live, please submit it to the Basecamp calendar. We'll also amplify it as part of our agenda and event roundup posts on our socials.
Creative guidelines
Here are the details of the Basecamp visual identity. Please use these, as needed, to make your creatives feel aligned with Basecamp's look and feel.
Colours — 4 primary, 2 secondary
A nice way to use them is the 80-20 rule: one colour dominant, one accent. Click any swatch to copy its hex.
Fonts
Download the font files:
Logos
- Available as horizontal and stacked lockups, each in dark and white, with "Powered by Elevation".
- It helps to give the logo clear space, and to keep it unstretched and un-recoloured.
- The white logo works on dark or coloured backgrounds, the dark logo on light ones.
Download the logo files:
Reference images and motifs
Here are visual motifs and reference creatives you can use to bring across a unified look and feel: Figma link (to be added).
The complete Basecamp Brand Kit, with the full visual system, is available as a PDF: Download the Brand Kit PDF (3.7 MB).
Promotion checklist
A quick checklist you can run through as you promote your event:
Support from Basecamp
Here's how we'll help you amplify:
- We feature your event in the Basecamp agenda and website.
- We shout out your event in social posts rounding up our lineup of sessions.
- We share it on the Basecamp newsletter to make it visible to our community.
- We amplify and interact with your tagged posts from the Basecamp and Elevation social handles.
| Platform | Handle |
|---|---|
| Basecamp | |
| Elevation Capital | |
| X | @basecampblr |
As and when you tag us on socials, we'll interact with and amplify your posts to our audiences for better visibility.
Event Kit for Hosts
We're pumped to have you on board for hosting an event at Basecamp! You have complete autonomy over your own event. We've designed this event kit to share a few pointers for running a great event, before, during, and after the day, and where we can help along the way.
Overview
- Logistics: venue, setup, timing, food, anything the day needs to work.
- Experience: the format, the flow, and the room for the session.
- Attendance: getting the right people there and curating the room.
- Content: photos, videos, insights, and the recap from your event.
- Feature your event in the Basecamp agenda and website.
- Share it on the Basecamp newsletter that goes out to our community.
- Amplify and interact with your posts from our social channels to bring your event to our followers and the wider ecosystem too.
Before the event
- Publish in the lead-up: Please publish a post announcing your event and tag Basecamp and Elevation. We'll interact with these posts and amplify them to our audience.
- Release a Luma page: An event page on Luma is a great way to drive sign-ups. Please submit it to the Basecamp calendar once it's live, and it'll be added to our agenda automatically.
- Plan for capturing content: It helps to line up someone to take photos, notes, and a few clips during the event. You can share these with us afterwards to recap your session.
During the event
- Capture a few good photos: Please take photos that capture your event's vibe, showing the venue and setup, the audience, the speakers, and anything that makes your session stand out.
- Share a post on the day: Day-of posts tend to get the most reach. Sharing a post just before the event is a great way to build some last-minute buzz.
After the event
Share your best photos and clips in a drive folder so we can feature them in recap posts on our socials. If you can, add a doc capturing the insights and vibe from the session, it helps us recap the event story well.
Capturing good photos and content
Even without a professional crew or camera, you can get a few great shots.
- The host or speaker mid-moment
- People connecting in small groups
- A full, lively room, plus shots of the space and setup
- A short video clip or two (10 to 30 seconds) showing the vibe or collecting feedback from attendees
For any graphics, overlays, or slides, the Brand Kit helps your event stay visually part of Basecamp. It has the logos, colours, fonts, and reference visuals you'll need.
Amplifying on socials with Basecamp
When you tag us, we can find your posts and amplify them. Our audience largely sits on Elevation's LinkedIn, so tagging Elevation helps a lot.
| Platform | Handle |
|---|---|
| Basecamp | |
| Elevation Capital | |
| X | @basecampblr |